Bike Calgary and the City of Calgary have created an education campaign to reduce bike theft by improving bike lock-up behaviors. While leading a bike theft task force, Darren Mazzei, the Vice-President of Bike Calgary, had the idea to create a graphic sticker depicting bike locking techniques and decal city-owned bike racks. Mazzei approached the City of Calgary to bring the idea to reality and three months later 1000 stickers have been printed and are ready to be installed.
The simple graphic depicts three possible ways to lock your bicycle and a website link to get additional information. Local artist, Tyler Lemermeyer, produced the illustrations, Bike Calgary volunteers designed the sticker and City of Calgary Roads Maintenance provided permission to put the stickers on the bike racks. “The project came to together very smoothly. The City said yes to put the stickers on the racks and I think Tyler made some beautiful illustrations,” stated Mazzei.